Or, go for cult-loved brand Kristin Ess' purple shampoo and coordinating conditioner, which are $12 each with a 4-star rating. Use it in tandem with L'Oréal's 4.4 star purple conditioner, also just $6.99, which softens strands and prevents damage. Fans say it smells amazing, isn't too harsh on hair (many purple shampoos can be super drying), and quickly revives blonde for a brass-free finish. Yep, L'Oréal's Everpure Brass Toning Purple Shampoo will only run you $6.99 per bottle, and has a 4.5-star rating thanks to over 400 glowing reviews. Target's hair care shelves boast quite a few top-rated purple shampoos, all of which aim to give you salon-level toning results - for as little as $7. It'll save you serious cash, without compromising your color - and the reviews are proof. The vibrant violet products swiftly wipe out those pesky yellow-y tones that take the brightness out of your blonde, and they're essentially a necessity when you're trying to stretch the time in between trips to the colorist chair.īut before you think you've got to drop major dollars on a bottle or two of the blonde-saving stuff, simply grab some during your next Target trip. Whether you're a year-round blonde or you habitually lighten your locks when summer comes back around, you likely know that purple shampoos and conditioners are a fair-haired girl's best friend. Read more: Purple Shampoo Could Actually Be Making Your Blonde Look Darker At under $15 a pop, you'll still have plenty to spend on summer fun, and your strands will be looking better in a snap. But don't spend a small fortune on some pricey salon brand, instead stock up on the best purple shampoos and conditioners at Target. When that happens you need a fast fix to freshen up your locks ahead of your next colorist visit, and that's where purple toning products come in. Not much could get you down this summer - that is, unless your perfectly highlighted blonde locks start looking decidedly brassy instead of bright. The sun is shining, the weather is warm, and you're out with friends living life to the fullest (fabulous cocktail in hand, ideally).
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